"Time to reinvent Sonic" says Sega boss

Sega president Simon Jeffery says we won't be seeing Sonic for a while

Speaking about the recently unveiled Nintendo-Sega collaboration, Mario and Sonic at the Olympic Games, Jeffery said that we won't see another Sonic title on a next-gen platform for quite a while.

"We are actually undergoing a fairly considerable refresh of Sonic as an intellectual property, as a character," he told Newsweek.

"Sonic on the Wii is probably the first product that's come to market that reflects that. We're not going to be bringing another game out on the other platforms for quite some time, because we feel that it is time to reinvent Sonic, to make Sonic contemporary again. At the same time, even the recent 360 and PlayStation 3 games have sold extremely well."

You can read the first of our two-part interview on Mario and Sonic at the Olympic Games with Sega Europe boss Mike Hayes and Nintendo Europe marketing director, Laurent Fischer right here.

Spotted by Jolt.