Nintendo Europe's senior marketing director Laurent Fischer says the casual gamer is a myth and that there are only people who play games and people who don't.
"For me, you are a gamer or non-gamer," he told CVG at Nintendo's German HQ yesterday. "I think most of you know that you can spend ten or twenty hours on an internet flash game and have not realised. The guy who plays these games regularly - he's a core gamer."
But what about Brain Training, we hear you scream? And we really did hear that. "Someone who is fifty-years old who only plays Brain Training, but plays it like a core gamer is a core gamer," Fischer added.
"I don't like this word casual so much. Because people consider that casual needs to be something easy. If you're good at any game you can play at a high difficulty level.
"Take Tetris. There is incredible gameplay, it's very simple, very easy to understand, but it's also very different. I think a game can be a light enough to enjoy and for all gamers to become a core gamer on it."
Fischer concluded: "There is no casual gaming. There is just a different way to play." Look out for more from Fischer later on today.