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New Nissan debuts in Need for Speed

370Z inserted into EA racer

It's not everyday that a car manufacturer chooses to unveil a new car through a videogame, but that's what Nissan will do with its new 2009 370Z car.

The new motor will turn up in EA's Need for Speed: Undercover as a playable racer, which goes on shelves on November 21 over here (Nov 18 in US), some time ahead of the car's release in early 2009.

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"Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they'll be able to test drive the all-new 370Z in the game before the car is released on the market," said Keith Munro, vice president of marketing at EA.

We're surprised this wasn't done through Gran Turismo 5: Prologue, considering Nissan's exceptional relationship with Polyphony (who actually designed the dashboard software for the Nissan GTR).

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