The mother of Sonic has again jumped into bed with the International Olympic Committee to become the official publisher of the 2010 Olympic Winter Games in Vancouver.
"Sega is extremely excited to once again work with ISM on a series of multi-platform games celebrating the Olympic Games," says Sega boss Okitane Usui.
"The Vancouver 2010 Olympic Winter Games offers gamers a collection of exciting sports to master, as well as a stunning location for players to take advantage of. We aim to bring fans around the world an exhilarating experience whenever they play any Olympic title."
There will of course be a Mario and Sonic Winter Olympics game but Sega's refusing to comment on that at the moment. We did try.
Specific plans "are to follow" says the company.