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EA interested in smaller acquisitions

Had enough of big Take-Two merger attempts

Electronic Arts is interested in smaller-scale acquisitions, according to chief financial officer Eric Brown.

Speaking at the Pacific Crest Technology Leadership Forum in Colorado, Brown said that the firm is keen to increase its presence in the consumer-to-consumer marketplace via the acquisition of franchises or online publishing technologies.

The executive noted that acquisition targets that fit the bill would likely cost less than $1 billion, and added that EA is "underweighted" in Asia, reports Reuters.

"We're just not interested in a large-scale, traditional packaged-good publishing deal," Brown said.

Article supplied by Edge-Online

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