Ex-Sega of America head and EA Sports boss, Peter Moore has posted an emotional blog post commemorating the Dreamcast's 10th Birthday - which is today.
"It certainly doesn't feel like a decade has gone by since this innovative console ushered in the era of online gaming, albeit through a 56K modem, and thus changed the face of interactive entertainment forever," he said.
"And what a launch line up we had. 18 titles was probably 3 or 4 too many, but we had all genres covered, featuring classics such as Soul Calibur, Sonic Adventure, NFL 2k and Ready 2 Rumble. All were brought to glorious 3-D life through the Power VR graphics chip.
"The 'biggest 24 hours in retail entertainment history' occurred on 9/9/99, with day one sales totaling just under $98m to support this outstanding portfolio of games," Big Pete continues, paying particular attention to Dreamcast's online breakthroughs.
"With the Dreamcast's online capabilities, we coined a phrase 'We're taking gamers where gaming is going'," he said. "In our heart of hearts, we worried that we would not be there for the entire journey, but it was with great pride that with our Sega Sports games in particular, that we ushered in the era of connected interactive entertainment.
"I don't think it is an overstatement to say that the Dreamcast and it's online network laid the ground for what we all take for granted today."
But the memories are of course bittersweet for the ex-SOA man, and he held a conference call in January 31, 2001 to announce the cease of production of Sega's console.
"Many saw the Dreamcast as a spectacular failure, a last-gasp effort by a once-powerful player in the industry to remain relevant (and solvent). If measured by longevity and the ultimate financial outcome, they were right. But the Dreamcast had a profound and lasting impact on the world of video games.
"Isao Okawa, the Chairman of Sega Enterprises and the driving force behind the Dreamcast, tragically passed away two months after that fateful January conference call. He had a vision that a game console, combined with the power of the internet, could bring people together in ways that were previously unimaginable.
"He didn't live to see that vision come to fruition, and his beloved Dreamcast couldn't survive to play a role in the powerful world of connected gaming we all enjoy today, but it certainly lit the spark, and that we should never forget..."
Along with a glass for the England football team, we'll be raising a pint this evening to the excellent console. Cheers, Dreamcast!
Read our Rise and Fall of the Dreamcast article.