Rumours are flying around this afternoon suggesting Sony could be set to unveil a 250GB PlayStation 3 at the Toyko Game Show later this month.
Retail sources indicate to MCV that the beefy console could be part of a 'movie bundle' set to include a Blu-ray remote control, Blu-ray movie and Sony's PlayTV attachment.
The package will sit alongside current 120GB bundles on shop shelves when it arrives in time for Christmas, chatter indicates.
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Tokyo Game Show kicks off on September 24 with a keynote from Sony Computer Entertainment boss Kaz Hirai. If the 250GB PS3 is happening, that's where we'll hear about it.
When contacted, Sony said - predictably - it doesn't comment on rumour and speculation.