Aliens Vs Predator senior producer Dave Brickley says the brutal FPS isn't just another "me too" shooter, and so won't need to clash directly with the FPS top dogs, Modern Warfare 2 and Halo 3.
In an interview with CVG, Brickley said: "Those are really awesome games, and it's not hard to see why they are so dominant. Which is why it's nice not to be going into such a competitive market as a 'me too' shooter.
"FPS is just one of three strands in Aliens vs Predator, and it's that three species approach which means we have a unique opportunity to tear people away from what they may be enjoying," he added.
"Even as an FPS it's a very different proposition - we've carried the survival / horror ethos across from the single player into [the multiplayer modes]."