Blur developer Bizarre Creations has defended the track record of mega-publisher Activision - commenting that the US giant doesn't "just churn shit out".
Speaking to CVG in Liverpool recently, the acclaimed racing studio was keen to stress how Activision didn't hesitate to extend Blur's development schedule until it reached its "quality level".
"You hear a lot of horror stories about Activision being this publisher that just churns shit out, but they certainly weren't like that for us," co-lead designer, Gareth Wilson told CVG. "They were great. Really, really good."
He explained: "[Last year] we were having to make compromises to hit the release date - we really wanted to expand on the mods, improve the visuals, get the splitscreen stuff looking really good, make the power-ups ace... and we just weren't there.
"We went to Activision and said: 'We don't think the game's up to our quality level.' It was totally shippable - it was OK - but we would've like to have had more time. They went, 'OK'... which was great."
And the extra six months in the oven has certainly made a difference. Read our latest Blur preview to find out why.