Nintendo has sold through an astonishing five million Wii consoles this year alone, NOA boss Reggie Fils-Aime has told CNBC.
The ever confident Fils-Aime pointed out that this tops total sales that both PS3 and 360 have clocked up over the past 12 months.
"What we're seeing is that as long you provide the consumer great products at great value they're going to buy," he said. "In the last four months consumers have bought over five million Wii consoles - that amount is equal to the entire amount that our competitors have sold over the previous 12 months."
Netflix, a movies-on-demand service that went live in US on Wii in March, has also been a success on the console. "What we've seen so far is that almost a million consumers have participated in the service and right now everything is going very well," revealed Fils-Aime.