Saints Row 3 has skipped this year's E3 in order to spend another year "rebuilding the technology," THQ's revealed.
Speaking at an E3 analyst meeting last night, THQ core games VP, Danny Bilson revealed that the company's set to show Saints Row 3 for the firs time at the Spike TV awards in December.
He said: "I'm not going to show it to you today. This is the only room we're talking about Saints Row 3. We're not showing it on the floor because the rollout starts in December on Saints Row 3.
"We've spent an extra year rebuilding the technology for this game. It is absolutely gorgeous and still completely insane."
Bilson went on to reveal "the most robust transmedia play on any game ever done," including plans to release a Saints Row movie.
"We're also going to have a collectible card game, we're going to have books, we're going to have mechandise - we're going to build this thing out into the biggest transmedia blowout ever seen," he said at the meeting.
"Most of these deals are already in place. I believe we're going to announce this at the Spike awards in December.
"It's really, really exciting what's going on with Saint's Row and when we launch this it's really going to turn heads to what we've done with this brand," he said. "Saints Row is going to be a monster for us."
THQ announced a Nintendo 3DS version of Saints Row yesterday.