News

3D games could get premium prices - EA

Publisher says new tech won't have a 'meaningful' impact this year

EA has revealed that its 3D games on major home consoles may get a premium pricetag in future.

The publisher revealed this week that its own Crysis 2 - released on the EA Partners label - will be playable in full 3D later this year.

Speaking at an E3 executives breakfast event this morning, EA CEO John Riccitiello said:

"3D may well be one of the next and most important drivers for growth. [That's] yet to be seen and I don't think it's a 2010 story in any way, shape or form... in a meaningful way.

"But as we move through 2011, 2012, its likely to be an opportunity both for additional growth and perhaps premium pricing for titles that better support 3D."

Sony showed off Crysis 2 in 3D at its E3 conference this week - as well as Killzone 3, Gran Turismo 5 and MLB: The Show, amongst others.

Comments