Remedy believes that Alan Wake has "legs" as a series - despite the first game suffering from mediocre sales.
The title has shifted just 145,000 copies in North America this year, according to NPD data.
However, Remedy told VG247 it was buoyed by the press and fan reaction to the game - but that it had suffered from heavy competition and "aggressive marketing" from its competitors.
"Overall we have been very pleased with the reception of Alan Wake with both the press and the fans alike," said Remedy head of franchise Oskari Hakkinen.
"People compliment the story first and foremost, but love the characters, the combat and, of course, the setting.
"There is no doubt that Alan Wake hit the shelves during a very competitive launch window, with some games dominating with extremely aggressive marketing."
We think he's talking about you, Rockstar...
Hakkinen went on to call Wake a "breath of fresh air" for gamers - and discussed his faith in the series' future.
"The word of mouth phenomenon is very apparent with Alan Wake," he added. "There has been a growing interest in the title and it certainly seems to 'have legs' to sustain."
We certainly won't be upset to see an Alan Wake 2. Check out our review of the original title here.