Ubisoft CEO Yves Guillemot has revealed that pre-orders for Assassin's Creed: Brotherhood are 20 per cent ahead of those enjoyed by Assassin's Creed II a year ago.
The news bodes well for the game: ACII went on to storm the UK charts and become one of 2010's most celebrated releases.
Speaking after the announcement of the firm's fiscal Q1 results, Guillemot said that Brotherhood would see Ubi "reaffirm" its position as the No.1 multiplayer video games developer.
"Pre-orders are currently higher than last year, and according to EDAR-IMG metrics coming out of E3, Assassin's Creed ranked number one in terms of purchase intent," he said.
He added: "Assassin's Creed Brotherhood should allow us to reaffirm our position as one of the industry's best multiplayer developers.
"The pre-orders are the strongest ever seen, already 20 per cent above those from the same period last year, even before the awards announced following E3."
In the same call, Guillemot claimed that Ubi was confident that Brotherhood had no direct competition in the Christmas market.
Assassin's Creed: Brotherhood will be released in November on Xbox 360, PS3 and PC.