Activision boss Bobby Kotick has dismissed the likes of Valve, Epic, Ninja Theory, Level-5, Insomniac, Foundation 9, Gearbox, Sucker Punch, Rebellion and Terminal Reality - by calling Bungie the "last remaining high quality independent developer" in the world. Yep. Wow.
Activision, of course, has embarked on an exclusive ten-year publishing deal with Bungie for its new 'action universe' - widely assumed to be an MMO.
"Bungie are a very unusual company," Kotick told the America Merrill Lynch Media, Comms and Entertainment conference.
"They're probably the last remaining high quality independent developer. It's very hard to [pauses]... that has sort of has institutional skills and capabilities. And they're a real company.
"When they started the process of looking for a new partner, they'd been in business with Microsoft. They had a vision for a product they wanted to create that needed certain skills and capabilities - that Microsoft had some of.
"But as they started to go and look at the obvious candidates, they realised that no company other than Activision had the skills that they needed to be successful for the vision of that product. These are things that you never would have envisioned five years ago.
"Blizzard had 2,500 people in customer service and support just for World Of Warcraft. How you train them, how you manage them, how you organise them... how you use CRM tools in delighting and satisfying the expectations of your audiences.. it's something no other company [Bungie] talked to [could offer]."
Activision's alliance with Bungie provide the studio with its first such partnership since it split with former owner Microsoft in 2007.
The studio's Halo Reach topped the official UK Chart this morning - outstripping Halo 3's opening week sales figures.
Meanwhile, Kotick has expressed a wish to sell repackaged in-game cutscenes to gamers as $30 movies.