EEDAR analyst Jesse Divnich believes that the success of Dead Rising 2 downloadable prequel Dead Rising: Case Zero could lead to pre-release DLC becoming a standard for AAA games.
Capcom launched the Xbox 360 exclusive DLC at the end of August, almost a month before Dead Rising 2 released. Available for 400 MS Points (£3.43), it was downloaded nearly 500,000 times in just two weeks.
"It's the most dynamic sales weapon we have ever had in our arsenal, giving us the equivalent exposure of a multi-million pound TV campaign," Capcom UK product manager Karl Reader told MCV.
And Divnich thinks it's a sign of things to come, telling IndustryGamers: "While many have proposed new ways to attract positive pre-release awareness to their titles, few risk diverging from the norm. I applaud Capcom for their innovation and continued focus on evolving the industry, and challenge the industry to build upon Capcom's strategy of pre-DLC.
"Much like post-DLC and how it was originally introduced as an option to developers, but later became a standard for all AAA titles, pre-DLC could very well join similar ranks," he added. "Or as they say in the fashion industry, Pre-DLC is the new Post-DLC."
Following Case Zero's success, Capcom announced plans to release Case West, an epilogue to Dead Rising 2.
Did you pick up Case Zero and did it influence your decision to buy Dead Rising 2?