Medal of Honor has topped the official UK All Formats video games chart for the week ended October 16.
EA's FPS reboot, which we reviewed twice, knocks FIFA 11 into second place after two weeks at the top of the UKIE/GfK-ChartTrack rankings.
Medal of Honor enjoys the biggest ever launch week for the franchise, with 52 per cent of sales on Xbox 360, 43 per cent on PS3 and five per cent on PC.
It also records the fourth biggest debut week for an Xbox 360 game in 2010 - and the fifth largest for PS3 this year.
Ubisoft's Just Dance 2 enters the chart at No.3, ahead of Wii Party and PES 2011.
Namco's Naruto Shippuden: Ultimate Ninja Storm 2 was the third new entry to make the Top Ten, charting in ninth place.
Take-Two's Borderlands: Game of the Year Edition, which includes early access to the Duke Nukem Forever demo, entered at number 35.
01. Medal of Honor (EA)
02. FIFA 11 (EA)
03. Just Dance 2 (Ubisoft)
04. Wii Party (Nintendo)
05. PES 2011 (Konami)
06. F1 2010 (Codemasters)
07. Dead Rising 2 (Capcom)
08. Halo Reach (Microsoft)
09. Naruto Shippuden: Ultimate Ninja Storm 2 (Namco Bandai)
10. Castlevania: Lords of Shadow (Konami)