DmC controversy 'part of the strategy' - Capcom

Publisher Intended to raise the visibility of series, it says

Capcom's Christian Svensson has said that not only did the company anticipate fan's reactions to the new look Dante, but the backlash was part of the overall strategy.

In an interview with IGN Svensson reiterated that Ninja Theory's original vision for Dante was a lot closer to his traditional look, which didn't sit well Capcom's upper ranks, who ordered the studio to take the design further.


"The original concepts that came back for Dante were actually extremely close to the Dante everyone knows and loves," he said.

"The feedback that came back from [Keiji] Inafune and [Hideaki] Itsuno was, 'No guys, this needs to be completely different, we need you to go much further and be much more creative.'"

The Capcom man admitted that the company expected backlash from fans, but ultimately believed it would serve to raise visibility of the title through discussion and dialogue.

"I will argue that any changes will bring about a knee-jerk reaction from fans," said Svennson.

"We know that; we knew that going into it. To be fair, I think some of the strategy here was to create that discussion and dialogue, and I think it drastically raises the visibility of the title versus if we had just done another Dante." he added.

Svennson was adamant that Capcom will stick to and support Ninja Theory's redesign choices, crushing any hopes of an inFamous 2-esque backpedal on design.

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