The anticipation is getting to us, our constant rocking motion only stopping momentarily when something GT5-related pops up on our screen.
The Japanese are getting excited, too. Someone was told to write a song for the below GT5 advert and all they could squeeze from their brain was getting kids to shout "we love cars" over and over again.
That, and to get a bunch of sweet machines you'll probably never own cruising down an enormous 12-lane road. Just because GT5's out next Wednesday.
When you're done, have a peek at this video of the Signature Edition being ripped open and caressed gently.