Retailer HMV and Sony have partnered up to hold a competition and crown the UK's ultimate 3D Gran Turismo 5 champion.
Sony BRAVIA 3DTVs are being set up in HMVs around the country to host the tournament, which will pit racers against each other in a battle for the title.
The heats will run on a leaderboard system from Saturday November 27 for ten days with the fastest two players from each region progressing to the grand final at HMV Oxford Circus.
"As a specialist entertainment retailer for music, film and games and, increasingly, technology products, we have high expectations for how 3D games and 3D Blu-ray discs will perform this Christmas and in 2011." said Dominic Mulroy of HMV Gamerbase.
"We're seeing more and more customers buying into these fantastic new formats, and we're delighted to be partnering with Sony BRAVIA to host this 3D gaming tournament."
Check out CVG's Gran Turismo 5 review.