Nintendo US boss Reggie Fils-Aime has claimed that inexpensive mobile phone games are one of the biggest risks to the games industry today.
Defending the price of Nintendo 3DS games, Fils-Aime said: "I catually think that one of the biggest risks today in our gaming industry are these inexpensive games that are disposable from a consumer standpoint."
Fils-Aime was speaking as Angry Birds was announced for Wii and DS but NOA's US President argued that the popular iPhone game stands out from the crowd.
"Angry Birds is a great experience but that is one compared to thousands of other pieces of content that for one and two dollars actually create a mentality for the consumer that a piece of gaming content should only be two dollars," he said. "I think that some of these games are overpriced for one or two dollars."
He went on to justify the price of 3DS games in America, saying: "The fact of the matter is that we create compelling content. We're an entertainment company and we believe that 35-40 dollars for a great piece of Nintendo 3DS content is an appropriate price."