Although it's not yet officially announced, EA CEO John Riccitiello has predicted that sales in the Dead Space series will really start to explode with the arrivial of Dead Space 3.
Speaking during the Goldman Sachs Technology and Internet Conference, Riccitiello omitted the horror series from his list of "strong, growing franchises" because he said he thinks it'll take a third game before the series really kicks into gear.
"Right now we've got strong, growing franchises including Madden, FIFA... Need for Speed, Medal of Honor and Battlefield - I include them as one because we're unlikely to ship them in any one year at the same time.
"[There's also] Mass Effect... Dragon Age... and the one that's sort of not proven that's coming later in our fiscal year, Star Wars [The Old Republic]," he said.
"That excludes Dead Space because I think it will probably take Dead Space 3 before we get into that five million unit cadence versus say three, four."
The EA boss said he feels the company's IP portfolio is the best in the industry and in "the history of our company. I feel great about that," he said.
EA has said that early Dead Space 2 sales were double those of the original.