GAME's website has cut the price of its Nintendo 3DS pre-order deal to £196.99, making it the joint cheapest place to buy Nintendo's new console in the UK.
GAME was the first store to declare its 3DS price back in January when it listed the portable for £229.99.
Since then, pre-order prices has been dropping in various stores all over the country and GAME has reacted by matching a £196.99 deal at Toys R Us.
Those who had pre-ordered a Nintendo 3DS from the GAME website will have been pleased to receive an email informing them of the drop in price. However, Official Nintendo Magazine reports that it is more expensive to pre-order a console from a GAME store on the high street.
A GAME spokesperson told ONM that the £196.99 offer is online only and has been listed as a response to the current online competition.
Here are the best Nintendo 3DS pre-order deals.