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EA: Mirror's Edge 2 must grow franchise audience

"We're figuring out how to bring it back," says publisher's games chief

EA has told CVG that not only is DICE's Mirror's Edge franchise very much still alive - but that it is "figuring out a way to bring it back".

However, the publisher will not green light a new project in the series until it can be confident that any sequel will comfortably outsell the first game.

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First-person free running romp Mirror's Edge was released in 2008 to critical acclaim, but struggled to meet EA's sales expectations.

Reports emerging last month suggested that the publisher had put the brakes on any plans for a second game in the series.

However, when asked if EA had given up on expanding franchise, the firm's Games label chief Frank Gibeau told CVG:

"Not at all. We're just trying to figure out how to bring Mirror's Edge back and in what way. That's part of the creative development process.

"I know there are some stories about how EA killed Mirror's Edge. Well, I'm the guy; I greenlight the games. I did not kill it - as God is my witness.

"What we said internally is: 'What do we need to do to make [a sequel] a hit?' We need to go from version one to version two so that it sells two to three times as many, it finds a much bigger audience. The first game from a quality standpoint was good, but now it needs to be great.

"We're actively working on ideas in the Mirror's Edge universe, we just haven't locked yet on a way to bring it back and a way that fans will be excited, but at the same time we can get it to a bigger audience."

Last year, EA has brought Mirror's Edge to iPad as part of its initial range for the Apple device.

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