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Sony: 'Price doesn't make or kill a platform'

"People are used to spending several hundred dollars to get a portable device," says SCEA boss

Sony Computer Entertainment America president Jack Tretton has said that the success of a platform is not reliant on price but in the value of its features.

Tretton discussed the value of gaming in an interview with Fast Company. "I think that consumers respond to value. If you're passionate about something you find a way to go out and get it and gamers are very passionate," he said.

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Tretton makes the common comparison between the cost of a game - an experience of dozens of hours for around $60 - and the total expense of seeing a movie at cinema, which usually provides two hours of entertainment at a similar cost.

"When you're buying a platform, when you're buying technology, you're hopefully buying a device that you're going to enjoy for many years. If you look at an investment comparable to a game device be it a system or a portable - whether it's an iPod or cell phone - people are used to spending several hundred dollars to get a portable device," he goes on to say.

"Typically it comes down to; 'how good is the system and how bad do I want it?' And it's not to say that the price of the platform isn't a consideration, but I don't think price makes or kills a platform. Something that's lousy and very inexpensive is not going to be successful. Something that's pricey will ultimately find its audience if there's enough value there."

Tretton makes no specific reference to the price of its next portable, codenamed NGP. However, rumours suggest the console will cost between $250 and $350.

Meanwhile Sony has warned NGP could be subject to delays after suffering production problems during the Japan crisis that has devastated the country.

[ SOURCE: Fast Company ]

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