The Sun has denied suggestions it has a vendetta against Nintendo, and says it stands by a number of heavily contested claims it has made about 3DS this week.
With headlines including 'Nintendo 3DS is game for a barf', ''Nintendo 3D 'makes gamers dizzy & sick'' and '3DS refund row hits Nintendo', you can gather that The Sun's 3DS post-launch coverage hasn't been positive.
But the tabloid told MCV it's merely fulfilling a duty to look out for its readers.
"The Sun decided to investigate this issue after receiving an unusually high levels of calls and emails from readers relating to side effects of the Nintendo 3DS," consumer editor Jane Hamilton said in a statement.
"The majority of people will be able to use the console without issue. But the story is about what happens to the minority who cannot use it. Current consumer law makes no provision for them.
"Technology has advanced far more quickly than consumer law and there is no redress for buyers who want to return the console as - through no fault of their own - they cannot use it," she added.
"Currently they are being told by Nintendo and retailers there are no grounds to return it under current laws as the console is not faulty. For our readers, this is a problem as paying out £200 for an item you cannot use is not acceptable."
Hamilton continued: "Over the years The Sun has reported on many of Nintendo's successes with positive stories about their products - and this week has even reported claims by some users that the 3DS has improved their eyesight.
"However, we must also represent the position of our readers who are currently experiencing problems with their products - which will inevitably reflect badly on Nintendo. We acknowledge that this debate isn't solely about Nintendo and it is unlikely the issue will be unique to them.
"On this basis it would be prudent for any company encountering this to accept there is a problem for some buyers, and put in place a sensible refund policy. That's all our readers are asking for - and we support that."