Frank Gibeau, president of Electronic Arts' EA Games label, believes Battlefield 3 is a "flat out superior" product to blockbuster FPS Call of Duty.
Speaking on an earnings call last night (via Seeking Alpha), he said of the DICE shooter: "The game is built on our brand-new Frostbite 2 Engine. It takes the battle to an urban landscape with dynamic weapons, destructible environments, vehicular warfare and a team oriented multiplayer that provides a highly competitive social experience.
"We know we had a big competitor, but head-to-head with Call of Duty in Q3, we have the superior game engine, superior development studio and a flat out superior game... Come and see for yourself. We'll be showing brand new code and features at E3, I encourage everyone to make time for Battlefield 3."
Gibeau's confident in the game's commercial potential when it launches later this year, and says EA intends to "significantly gain share in the huge FPS category and to put the other team on defence".
Call of Duty games have been the biggest selling titles for the last two years running, but Gibeau feels pre-orders for Battlefield 3 "tell a compelling story".
"Pre-orders for Battlefield 3 are up more than 700 percent versus the same period before the launch of Battlefield: Bad Company 2," he said. "A lot of people are telling us they want to play this game on day one."
Can Battlefield 3 steal Call of Duty's thunder? See what PSM3 thinks in this Battlefield 3 preview published earlier this week.
DICE released a massive 12 minutes of gameplay footage from the gorgeous looking Battlefield 3 single-player campaign last month. Check it out here.