Activision's Modern Warfare 3 will reportedly go head-to-head with Battlefield 3 by focusing on large-scale maps and destructible environments, two of the features that have helped EA's rival FPS franchise earn its strong following.
That's according to Kotaku, which says it has been informed by "sources who have seen the game in action" that the threequel raises the bar for the Modern Warfare series.
Still unannounced but set for release this autumn, the site reports that Modern Warfare 3 is indeed in development at Infinity Ward, which is being aided by another Activision team, perhaps Sledgehammer Games.
The title is said to continue the story of Modern Warfare 2, which saw Russian forces invade the US. The site was told MW3 will deliver a "world in crisis" feel, but that it's unlikely to centre on a post-US invasion plot similar to Homefront's.
It will have an urban setting and may include characters from Modern Warfare 2 such as John 'Soap' MacTavish and Captain John Price, the report adds.
Activision said last night that details of 2011's Call of Duty "initiatives" will be revealed in the coming weeks.