We had thought it likely that Sony would say something about the PSN outage during its press conference today and sure enough the firm wasted no time in addressing the issue.
SCEA boss Jack Tretton stepped on stage to open the show with a formal apology for the lengthy PSN outage that dominated headlines last month. "You are the lifeblood of the company," said Tretton of the fans who've stuck with Sony through the outage.
"I want to apologise personally and on behalf of the company for any anxiety that we may have caused you," he added.
And stuck with PSN, you certainly have. He went on to say that PlayStation Network activity is currently at over 90% of its usual activity following the downtime. 'This is not something we take likely,' said Tretton, who went on to say Sony is committed to making sure PSN is secure.
If you rushed out to sell your PS3 in a blood-spitting rage last month, you were certainly in the minority.
For more on this and the rest of the news from Sony's E3 2011 press conference check out our live feed and blog direct from the show floor.