Sony's put out the official E3 PlayStation Vita trailer and it's a sexy number.
It starts off more like a car advert, highlighting all the hardware features of the new handheld before zipping through some of the titles you can expect on the Vita.
Have a look:
The PlayStation Vita was announced early this morning (UK time) at Sony's E3 conference. You can find all the news that came out of it, including everything to do with the PlayStation Vita, in our Sony presentation round-up.