Microsoft's revealed a new... thing.
"It's a double-ended dildo."
"It looks like a robot's groin."
"I must have it."
Just a few of the things thrown around the CVG office before we dared even open the press release itself.
In fact, this is the Xbox 360 wireless 'Speed Wheel' and it's being pitched alongside Forza.
Here's what Microsoft has to say for itself:
"Launching in early October, the Wireless Speed Wheel is completely wireless and controlled intuitively with precise steering, standard controller buttons/triggers, and haptic feedback with rumble.
"The device is compatible with all racing games right out of the box*. The Wireless Speed Wheel will be available for $59.99 (U.S. ERP) and will ship to retailers worldwide beginning September 26, 2011. This device combines a fun and immersive driving experience with the biggest racing game of the year, the best rated "Forza Motorsport."
"With trigger buttons for gas and brake, combined with a rumble feedback, the Xbox 360 Wireless Speed Wheel provides intuitive standard controller buttons that immerse the driver into the game, whether you like to white knuckle it down the race track with your hands at "10 and 2" or "9 and 3.
"The new Xbox 360 Wireless Speed Wheel balances the realism of a wheel with the feel of a controller for greater user edge in game play. It includes buttons for game specific functions including triggers, ABXY and D-pad along with green bands of lights on each handle to provide visual cues when necessary."
It looks stupidly uncomfortable if you ask us. Still, we'll pass judgement when we get it in our hands.
Forza 4 was dated for October 11 at Microsoft's E3 press conference yesterday.