Zavvi looks like the first UK retailer to slap a Nintendo Wii U price tag into its books and, if you want our humble opinion, it's insane.
The Wii U product page over at Zavvi lists Nintendo's new console at just shy of £400 which, considering it's going up the PS3 and Xbox 360 here, would price it right out of the market.
Don't just take our word for it. Nintendo's already said that the Wii U will offer 'fantastic value for money' next to the PS3 and 360.
We know that the corporate definition of value often differs to our own but we think even the Ninty execs would laugh at £400. Wouldn't they?...