Amazon has started taking pre-orders for PlayStation Vita, listing UK prices of £229.99 for the Wi-Fi version and £279.99 for the 3G one.
They're the same prices UK retailer GAME went with earlier this week..
Sony has so far only confirmed US ($249), European (€249) and Japanese (YEN 24,900) price points for the lower-spec model, whilst the 3G-enabled premium SKU will retail for $299/€299.
The platform holder told CVG that an official announcement of the PlayStation Vita UK price will be made "later in the year", but a source close to the company confidently informed us that there's a UK RRP of "somewhere close to £235" for the Wi-Fi SKU.
Our man on the ground at E3 went hands-on with the PS Vita and it's safe to say he was impressed. See for yourself in our PlayStation Vita hands-on video.