Nintendo isn't ready to open up about its Wii U pricing strategy, but president Satoru Iwata has said you won't be getting the new console on the cheap.
The exec wouldn't put a ballpark price on the upcoming console when quizzed by the London Evening Standard, but did admit: "This is not going to be cheap."
In another interview this week, Iwata signalled Wii U will likely be priced at more than 20,000 yen ($250) in Japan when it launches next year.
Nintendo of America president Reggie Fils-Aime said earlier this week that the newly announced console will offer consumers "fantastic value" for money and be "competitively" priced with PS3 and Xbox 360.
Wii U's set to go on sale between April next year and the end of 2012. CVG went hands-on with it last night in LA. See what we thought here.