Battlefield 3 executive producer Patrick Bach has claimed the developer has no intention of courting controversy with the upcoming FPS, even if it's a good way of getting publicity.
The game's plot sees Russia invading France, where there are US troops on the ground, but Bach says its events are portrayed through the lens of an individual, because creating a war simulation and picking sides "would be tasteless".
"First of all: it's fiction," he told Edge. "We're not trying to base it on any political or religious conflict - controversy is probably a good marketing tool, but we make games. Our goal isn't to make controversy.
"I don't want people to feel bad playing our game. Our goal is to create a fun, entertaining experience. So we are trying to stay away from things that are real - authentic and real don't have to be the same thing."
Bach said there won't be any cackling Russian supervillains, although the enemy will be clear to players as they - and the character they play - need to have a clear motivation.
"When we say Russians versus Americans, it's like Red versus Blue," he added. "We try not to depict the reasons for the war, because then it can end up in a very bad place. We depict it from the perspective of an individual rather than an army - it's about you as a soldier on the battlefield, because no matter who you are or on what side you are, it's still drama. I don't want to create a war simulation or a game which picks sides. I think that would be tasteless."
Bach clearly doesn't want to fall into the same traps fellow EA published shooter Medal of Honor did. Last year, DICE's parent company decided to drop Taliban fighters from the game in the face of political pressure and requests from the friends and families of fallen soldiers.
Battlefield rival Call of Duty is another series which has attracted plenty of controversy, and looks set to do so again later this year when Modern Warfare 3 faces off against Battlefield 3. Bach also told Edge DICE isn't out to knock Call of Duty off its throne with its stunning FPS rival.