A games mag for grown-ups: PSM3 relaunch issue on shelves today
22nd Jul 2011 | 13:22
The creators of the UK's popular PSM3 magazine have revealed its brand new look and structure, promising a title that serves the needs of "the modern adult gamer".
As well as a new stylish design, the title - which is on shelves today - will feature all-new sections. Publisher Future says the fresh look and format has been "created to suit the way modern gamers play".
New regular sections include Day One - 'fat-free previews of the hottest upcoming games' - and Upgrade, which offers a suite of playing tips, insider secrets and buying advice from PSM3's network of global experts.
The mag will also incorporate QR codes, which readers scan using smartphones to see exclusive videos and content from the wider world of PlayStation.
Editor Dan Dawkins says: "PSM3's crisp new-look and sharper editorial focus truly reflects the needs of the modern, adult gamer - who, like us, sees video games as the most dynamic, exciting form of entertainment. We all crave fresh experiences and smarter ways to play the games we own - and the new-look PSM3 helps you get the most from your console without wasting time or money.
"No one offers the unflinching reviews, unrivalled access and practical advice that PSM3 does - across print, PSM3Mag.com, tablets, social media and our hugely popular podcast. There's no better way to stay in touch with like-minded PlayStation gamers."
The PSM3 relaunch issue will hit shelves on Thursday (July 22). It includes a 36-page mini-magazine, '53 Incredible PS3 Tech Tips', packed with ways to unlock your PS3's hidden potential. There's also a world-exclusive 12-page feature on Elder Scrolls: Skyrim and an extensive interview with L.A. Noire director Brendan McNamara.
Associate Publisher James Kick says: "We believe PSM3 is the strongest unofficial PlayStation brand in the market and like all great brands we have used customer insight to evolve and adapt to the changing market. The new sections feel really contemporary, designed with both consumers and advertisers in mind. The addition of QR codes and is a neat way of bringing our print content to life online. 'Smarter PlayStation Gaming' is the perfect way to sum it up".
The new-look PSM3 is being supported by an extensive marketing campaign across Future's multi-platform Games portfolio plus key external audiences like IPC's Nuts and Mousebreaker. The campaign's estimated reach is more than a million people.
The relaunch issue is priced at £4.99, and is also available digitally at Zinio.