EA has revealed record-breaking pre-orders for Battlefield 3 and Star Wars: The Old Republic ahead of their respective launches this October and this "holiday".
According to the publisher's CEO John Riccitiello, pre-orders for DICE's shooter "are tracking extremely well", at more than ten times the rate of those the publisher saw for Battlefield: Bad Company 2.
Meanwhile, the company says BioWare's MMO has broken EA pre-order records.
According to Cowen & Company analyst Doug Creutz, channel checks "indicate that [Battlefield 3] pre-orders are roughly comparable to those of Call of Duty: Black Ops last year, which has gone on to sell over 20 million units", although not as strong as those for Modern Warfare 3.
EA started taking pre-orders for Star Wars: The Old Republic last week, when it detailed three separate editions of the game.