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Sony: No Vita price cut following 3DS drop

Firm sees no reason to lower the price of the "very affordable" handheld just because a rival has

Sony has no intention of altering its PS Vita pricing strategy following Nintendo's decision to cut the 3DS price by over a third.

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That's according to executive vice president Kaz Hirai, who told reporters at the company's Tokyo headquarters: "We packed so much into the device and made it very affordable.

"There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price," he added, according to the Associated Press.

The Wi-Fi Vita model is set to cost 24,980 yen when it goes on sale in Japan, the same price 3DS launched at. However, from August 11, the 3DS price will be lowered to 15,000 yen.

Earlier today, Hirai confirmed that Vita will launch in Japan later this year, but won't release in Europe and the US until 2012. Hirai didn't characterise the timing as a delay, but said Sony wants to be ready with a strong software line-up for the system at launch.

[ SOURCE: Associated Press ]

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