Sony has just confirmed, for CVG, a PS3 price cut to £199 in the UK.
The news comes following Andrew House's announcement of PS3 price cuts for the US and EU at GamesCom effective from today.
Amazon UK beat Sony to the punch, however, as the publisher's conference began in Cologne. The online retailer dropped the 320GB model to £215.20 and the 160GB model to £192.
Many were expecting a PS3 price cut to be announced during Sony's GamesCom conference especially since Nintendo's Wii U reveal at E3 earlier this year.
Ubisoft tipped a price cut for both 360 and PS3 this year back in June.