SCEE senior group studio director Mick Hocking has said consumer response to 3D has been positive despite the turbulence of Nintendo's 3DS launch, but it's all down to quality.
When asked what lessons Sony may have taken from the stumbling 3D handheld, Hocking responded: "I wouldn't comment directly on 3DS, but I think what we've seen over the last 12 months is a strong correlation between good-quality 3D content and great response from our fan base."
He went on: "The opposite is also true. When people see 3D that doesn't work very well, or content that isn't very compelling, I think quite naturally they're not as interested in it."
Hocking says Sony is not trying to push 3D for every game, like 3DS does, but simply in games where it enhances the experience.
"A message we've been giving to all of our PS3 developers is add 3D where it adds something to the game. It's not a tickbox we want on all the game boxes; we want 3D to add to the experience, whether it's enhancing a racing experience or creating greater immersion in Killzone or Uncharted 3," he said.
Hocking also revealed that Sony carries out extensive quality checks on 3D content. "The other really important thing is to do it well. We've now got 10 3D quality checks that we want all games to adhere to. And we're telling everyone about how to do this. If 3D's done well, it can really enhance the game experience."
Elaborating on those checks, Hocking explained: "They're things like making sure you have the same content in each eye. When you look at the real world, your eyes see exactly the same thing; the only difference is a horizontal offset. So when you produce in 3D, make sure both eyes are the same, make sure they're in sync. Make sure you're giving enough 3D to give the user a good 3D experience, but not too much to make it uncomfortable."
Nintendo will hold a conference dedicated to 3DS next month, which was confirmed shortly after rumours suggesting the firm is working on a new 3DS model that has two analogue sliders and a reduced 3D effect.