Naughty Dog has released the first Uncharted 3: Drake's Deception TV ad you'll be seeing on the box before long.
We'd expect nothing less than mind-blowing gameplay action in a trailer for a game that looks as good as Uncharted 3, and this one doesn't disappoint.
You also MUST see the most recent gameplay footage of the airplane scene showed off at Gamecom and what happens in the minutes after it.
The full game's out on November 1 and if there's any justice in the world there'll be queues around the block to grab it.
And just for fun, here's a video of a sand artist that the PS Blog brought in to craft scenes from the game with truly fascinating artistic skill.