Nintendo 'intentionally delayed' 3DS titles to 2012

Company spacing out releases to maximise sales

Nintendo has revealed that the company is intentionally holding back 3DS game releases in order to give other titles room to breathe and maximise sales.


Speaking to investors following the announcement of significant first half losses, Nintendo president Satoru Iwata said:

"For us to provide software titles one after another, one idea is, 'Isn't it possible for Nintendo to stock some of its software titles instead of launching them as soon as the development is completed?'

"Video games need to stay fresh, so it is not practical for us to put them on hold for too long," he explained, "but we think that some of them may be held for a certain amount of time so that there will be a short interval between when they are completed and when they are launched.

"We are taking on this sort of challenge for the Nintendo 3DS. For example, when we look at the software lineup for the year-end sales season, it is so dense that, if we added any more software, the total sales would not increase. Accordingly, we have intentionally delayed the launch of some software titles to early next year."

Nintendo plans to launch the likes of Super Mario 3D Land and Mario Kart 7 this year, but games including Kid Icarus: Uprising, Luigi's Mansion 2 aren't due for release until 2012.

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However, Iwata also said the company failed to offer enough major 3DS games at launch, and stressed that leaving large gaps between software launches wasn't intentional.

"Offering software one after another is a never-ending challenge we have to try to overcome. We failed to offer strong software titles without long intervals in the first half of this year, but it was not because we did not place importance on offering them one after another.

"Even when we understand the significance of this, we are sometimes unable to do so. We should have prepared a more thorough backup plan. We were planning to launch software in the first half of this year without too many intervals. However, we ended up delaying the launches of multiple software titles, and we could not make up for it. Around the same time, the third-party titles did not become huge hits, either."

[ SOURCE: Nintendo ]