Activision shares hit by declining World of Warcraft subs

Biggest share price drop since February after 800,000 leave the MMO

Activision Blizzard shares fell 6.5 percent yesterday to close at $13.02 in New York, representing their biggest drop since February 10.


The firm's shares have gained 4.7 percent this year, according to Bloomberg, but they were hit by this week's announcement that 800,000 World of Warcraft subscribers were lost in the three months ended September 30.

The total number of subs now stands at 10.3 million, having started the financial year nine months ago at around 12 million.

The significant decline in WoW subscribers was the only blemish on a strong third quarter for the Call of Duty publisher, during which profits almost tripled to $148 million (£92 million).

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[ SOURCE: Business Week ]