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Modern Warfare 3 breaks all-time entertainment launch records

6.5 million copies sold in the US and UK alone in just 24 hours

Modern Warfare 3 enjoyed "the biggest entertainment launch ever" with an estimated sell-through of more than $400 million and more than 6.5 million units in the US and UK alone in its first 24 hours of availability.

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That's according to data from Chart-Track and retail customer sell-through information just sent over by publisher Activision.

It marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, following similar successes by last year's Black Ops (estimated day-one sell-through of $360 million) and 2009's Modern Warfare 2 (sell through of $310 million).

Activision said earlier this week that over 1.5 million people attended 13,000 Modern Warfare 3 midnight store openings globally in order to pick up the game first thing at launch.

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Activision Blizzard CEO Bobby Kotick.

"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."

Activision Publishing boss Eric Hirshberg added: "Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium.

"It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."

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