The arrival of Wii U next year won't mean the death of the Wii, according to Nintendo of America president Reggie Fils-Aime.
The exec told Time that Wii is still performing well, and reaching a new audience of gamers at its lowest price point to date.
"The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future," he said.
"This is the first holiday that the Wii is available at $149.99 or below, so it's an expanded demographic we're reaching. These are consumers who have heard about Wii for the past couple years, but at $199 or $249 it was economically out of their reach.
"We haven't announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different," Fils-Aime added.
"We do believe that Wii and Wii U will coexist for some time. As we drive the install base of Wii, we're really setting people up to take their gaming library and be able to transfer it over to Wii U."
The Wii, Legend of Zelda: Skyward Sword and Super Mario 3D Land each sold over half a million units in the US on Black Friday.