Sony taking PS3 to 'younger, family markets' in 2012

But "the core gamer will absolutely not be neglected"

Sony will make a greater effort to target young gamers and the family market with PS3 next year, according to European PlayStation boss Jim Ryan.


However, the exec told our friends at Official PlayStation Magazine UK that this strategy won't be at the expense of catering to hardcore gamers.

"If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points," Ryan said.

"Now we've only got to £199 in the UK a couple of month back so you can see there's still a lot of PS3's potentially to be sold. I think you'll see us taking the console more towards a slightly younger demographic. More family market.

"The core gamer will absolutely not be neglected," Ryan added. "There's going to be tonnes of great stuff for the core gamer but from our own studio [and] third parties there's some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven't yet got to on PS3."

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Last week, Ryan admitted he'd rather Resistance developer Insomniac Games was still a PlayStation exclusive developer.