BioWare says it understands its debut MMO Star Wars: The Old Republic will "live or die" on its post-release content - and it has "aggressive plans".
Speaking to CVG ahead of next week's official launch, senior writer Alex Freed acknowledge the developer needs to be "continuously refreshing" the game and addressing player concers.
"I can't talk about specifics for post-release content. I can say yes, there are many people working on that content - MMOs live or die based on adding new content, refining old systems, adding new ones - all of that," he said.
"BioWare understands that - we're not doing a single-player game where we put it out in the market and then just be happy that it's out there.
"We need to be continuously refreshing the game and inviting in people who may think that they've seen it all and addressing player concerns. We've got aggressive plans but at the moment I can't reveal details because we just need to get the game."
Looking further into the future, the BioWare writer confirmed he's had "lengthy discussions on the short-term and the long-term future of the storyline of the game."
He said: "For obvious reasons I'm not going to say what those are and we always try to leave some flexibility there - it's not as if we've got a detailed five or ten-year plan of 'this is what's going to happen at every stage of the story'. But we certainly have ideas of where we want to go."
The first pre-order customers gained access to Old Republic this week, and the pre-launch stage seems to have gone smoothly.