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'Angry Birds is a fad,' says Tetris boss

A very lucrative fad...

There's no denying the popularity of Angry Birds, which hit half a billion downloads last month, but according to Tetris manager Henk Rogers, Rovio's game won't be in the limelight for long.

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In an interview with IndustryGamers, Rogers shared his thoughts on the success of the popular bird-flinging game.

"Angry Birds is cute and everybody plays it for a while but they get burned out and move on and they will play another game," he said.

"Any time you have a character like an Angry Birds character, the games that have those as their central theme, they become popular and then they go away. Tetris has outlasted so many of those games, we've been around for 25 years. Again I like to compare it to a sport, in the beginning it's an activity, like golf was an activity, then it became a sport. I think once people have played it more than 20 or 25 years you can say it's here to stay, it's a sport, it's no longer a fad.

"But Tetris is like Happy Birthday, it keeps on going. Everybody else has games that come and go, they make the hit parade, but these are all temporary. You have to work really hard to get your unknown game to be #1, but when we re-released Tetris it became #1 even though we didn't do any marketing. We have an unfair advantage, I gotta say. I'd rather have the goose that lays the golden egg."

Angry Birds celebrated its second birthday last week with a free content update that included new birthday cake levels, an expandable orange bird and more.

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[ SOURCE: IndustryGamers ]

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