Assassin's Creed creative director leaves Ubisoft

Joins marketing company after seven years with the game maker

Assassin's Creed Revelations creative director Alexandre Amancio has left Ubisoft Montreal.


Amancio quit the studio to take on the role of chief creative officer at Quebec-based marketing company Cossette, Game Informer reports.

"Video games and advertising have many common elements," said Amancio, who joined Ubisoft in 2005 and previously worked on FarCry 2. "In both industries, we are always looking for new ways to engage the consumer to the brand.

"In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it's a community, relations between players, and the brand."

Amancio's exit is the second high profile departure from the Assassin's Creed team in as many years. The series' former creative lead, Patrice Désilets, who was the driving force behind the first two games, quit Ubisoft in 2010 to join THQ.

Yesterday, Ubisoft announced the Mediterranean Traveller map pack for Assassin's Creed Revelations, which is set for release on January 24.

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[ SOURCE: Game Informer ]