EA 'probably invested $500 million' in The Old Republic

Analyst says result of "risky bet" could come to define CEO John Riccitiello's tenure

EA has "probably" invested close to half a billion dollars in Star Wars: The Old Republic.


That's according to Cowen & Company analyst Doug Creutz, who told MarketWatch: "I think it's safe to say that the total all-in investment in Star Wars is probably approaching half a billion dollars.

"EA has minimised its risks as much as it can on this bet, but it's still a risky bet. To the extent that any one game defines his tenure, it's going to be how Star Wars performs."

Riccitiello oversaw EA's acquisition of Old Republic developer BioWare and Pandemic in a deal worth up to $860 million, and also led negotiations with Star Wars creator George Lucas about developing a rival to World of Warcraft. He has said that The Old Republic will turn a profit if it manages to retain half a million subscribers.

EA claimed over the Christmas break that The Old Republic is the fastest-growing subscription MMO in history.

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[ SOURCE: MarketWatch ]